If you want your web code to be at once current and future-proof, you need to be coding in HTML5. If you’re unfamiliar with coding by hand, you’ll want some kind of app that provides a WYSIWYG interface, allowing you to build your web component using similar tools to those found in DTP and image-editing packages. This is where Google Web Designer comes in. It’s aimed specifically at those building web advertisements using HTML5, CSS3, and Javascript – several presets for Google are provided including banner, expandable and interstitial, but it can be adapted to produce other animated content based on HTML5 too. Not only does the tool provide you with drawing tools, text, and 3D objects, it allows you to animate objects on a timeline too. And to help you crack on with your advertising project, Google Web Designer provides a library of components that make it easy to add image galleries, videos, ad network tools, and more.